What is important for viewers of TV content online on YouTube?
Choosing online content, viewers get access to their favorite programs and series at any convenient time and from any device. So, 54% of views on YouTube fall on tablets and smartphones. And 32% of people (6% more than in 2014) practice switching from device to device while viewing the same content. YouTube allows you to do this easily, and the user can, for example, start watching your favorite TV series on the way from work and continue already at the computer or on the TV at home.
Not the least role for viewers is the relevance of online content. 58% of users confirm that you can watch shows and TV shows on YouTube simultaneously with their broadcast. At the same time, the online “window” in online lasts longer, and the most current video gives more coverage. For example, the release of the final series of the television series “Kitchen” was scheduled for March 31. While viewers could watch it only on the day of the air, YouTube viewers were actively interested in the series on March 30 and April 1 – they were looking for an opportunity to review the old series, and see the finale after the release. At the same time on March 31, they were looking for the series simultaneously with TV-air, and 60% of search requests were entered on YouTube. And this means that users are not just wondering where they can watch the series, but they knew they would find it on YouTube. As a result, for the first two days the final series gained about 2 million views.
In addition, an important role for users is the ability to watch TV shows and TV shows “binge,” for many episodes in a row. 63% of respondents agree that this can be done on YouTube. Long-term contact of viewers with content is provided, among other things, through playlists and automatic recommendations. The share of views through them increased from 46% in 2014 to 57% by now.
Finally, YouTube is not just a site for watching online video, it’s a social platform. And although unlike the content created by bloggers, television programs and serials do not assume feedback from the viewer, people like to share their opinions and share their impressions. Every day under video with TV content they leave about 6 thousand comments.